Noël Amenc, Director of research and development at Business School since October 2005 and at the origin of the Finance centre's success, explains the School's research strategy.
How will the Research for Business strategy be implemented ?
EDHEC's strategy is to break away from this academic vision of research to privilege an approach where business and society are at the heart of the researcher's concerns. The academic publication is not an end in itself. It is a validation of the scientific quality of any research work conducted, and it should not mask the question of the utility of the work.
How will this Research for Business revolution be organised within EDHEC ?
- contribute to increasing our income as this is the basis of our independence and of the sustainability of our activities
- have a strong impact on the market, not only by gaining academic credibility, but also through developing projects whose utility is understood and recognized by the professionals in the field
- develop strong relations with the business world. For this reason, the school's research must focus on developing an offer of services and expertise for the business world
- increase the school's international opportunities. To achieve these goals, research will be structured around new the centres of excellence set up in 2006.
What objectives have been fixed by the research and development team within the framework of the Research for Business strategy ?
On the basis of contributing to the school's key strategic success criteria, the research and development team has clearly defined as its objective to position EDHEC as one of the three leading French Business schools and one of the top 25 European business schools in the rankings concerning research in academic institutions. These ambitious objectives will require considerable resources...
For the academic year 2005-2006, more than one million euros were earmarked for this activity. Over and above financial resources, we believe it is the mobilisation of the teaching staff which will make the difference.
We recently completed an audit of our research achievements, with an in-depth analysis of our strengths and weaknesses. Based on these reports, I have decided to mobilise the professors to correct the weaknesses and accentuate the strengths of EDHEC research within the framework of a three-year strategic plan which is currently being developed.
We also need to develop an ambitious communication policy to help motivate the researchers whose best reward is the dissemination of their results.
EDHEC still has progress to make in this area. Certain teams are still far too 'discreet'. The audit showed, for example, the high academic productivity of the Accounting department, which has had a tendency to remain in the shadows.
'Research' and 'marketing' are wholly compatible. The debate between the market and science is completely irrelevant in a leading business school!
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